Enhancing Project Presentations with 3D Visualization: A Conversation with Rafael Aponte of Rio Blanco Capital

Host: Juan Luque, 3DUS
Guest: Rafael Aponte, Partner at Rio Blanco Capital
Date: September 9, 2024

Juan Luque: Hey everyone, Juan Luque here. Today, I'm excited to have Rafael Aponte from Rio Blanco Capital, and we’re going to dive into how his team has enhanced project presentations using 3D renderings. But before we get into that, Rafael, could you briefly introduce yourself and tell us a bit about your company and what you do?

Rafael Aponte: Of course! My name is Rafael Aponte, and I work for Rio Blanco Capital. We’re a private equity firm based in Puerto Rico, involved in both commercial and residential real estate projects. Right now, we’re finishing up one residential development and are halfway through our second.

Juan Luque: That’s great to hear! What sets your company apart in the market?

Rafael Aponte: We take a very focused approach, dealing with each project on a case-by-case basis. We specialize in high-end, luxury residential developments, which is what sets us apart from competitors who often target a broader market.

Juan Luque: That makes a lot of sense. Specifically regarding 3D visualization, what was your approach before working with us?

Rafael Aponte: Before partnering with 3DUS, we used PowerPoint presentations and basic architectural renderings provided by our architects. But what we were really looking for was a more lifelike experience, and that’s exactly what 3DUS helped us achieve with your high-quality renderings.

Juan Luque: What initially attracted you to our services?

Rafael Aponte: We needed extra manpower. As our projects grew, it became difficult to handle everything in-house. That’s when we turned to you, Juan, and your team, and it’s made a big difference. Your services have really helped us manage sales and complete our buildings successfully.

Juan Luque: That’s great to hear! Since partnering with us, what improvements have you noticed?

Rafael Aponte: 3DUS has taken our presentations to a whole new level. For example, the virtual tour you created for one of our upcoming developments, set to launch in the first quarter of next year, was a game-changer. It allowed us to showcase the entire property remotely, improving communication with buyers and investors.

Juan Luque: That’s very important. In what areas of your projects have you seen the most improvement?

Rafael Aponte: For our first project, we had a basic presentation, and it sold quickly due to good timing and low availability in the market. However, now that we’re competing in a more challenging market, the quality of renderings has made a big difference. Your work helps us stand out.

Juan Luque: There’s often a perception that architectural visualization services can be expensive. Have you been able to quantify your return on investment, and do you feel it’s worth the investment?

Rafael Aponte: Yes, it’s definitely worth it. While I haven’t compared many other services like yours, we had a clear purpose and budget for 3D visualization, and it fit perfectly. The renderings helped us and our buyers better understand the final product, which is invaluable before construction even begins.

Juan Luque: Would you recommend our services to others, and what type of company or project do you think we’re a great fit for?

Rafael Aponte: Absolutely! I’d especially recommend 3DUS for hospitality projects. We’ll definitely be using you for our future projects in that space. Being able to present detailed renderings to investors is crucial for the hospitality industry.

Juan Luque: Thank you, Rafael. What’s your number one piece of advice for others in the Caribbean housing development space?

Rafael Aponte: Make sure you have a solid set of plans, and consult with experts like 3DUS. They bring great ideas to the table.

Juan Luque: And where can people find more information about your company?

Rafael Aponte: They can visit us online at **RioBlancoCapital.com**, where we showcase our current and upcoming developments.

Juan Luque: Thanks so much, Rafael, for sharing your insights today. I’m sure this will be valuable to many in the industry.

Rafael Aponte: Thank you, Juan. It was a pleasure.

Thank you for reading. Schedule a call to discuss any further projects and get your quotation on the call.