How 3D Visualization Drives Success: A Conversation with Jeff Wills of Mize and Sefair Development

Host: Juan Luque, 3DUS
Guest: Jeffery Wills, Acquisition Director, Mize and Sefair Development
Date: September 6, 2024

Juan Luque: Jeff, thank you for joining us today. Could you start by introducing yourself and telling us a bit about your company and what you do?

Jeff Wills: Absolutely! My name is Jeff Wills, and I’m the Acquisition Director for Mize and Sefair Development. We’ve been around for over 20 years, initially focused on townhome development. Recently, we’ve shifted into the build-to-rent space. We currently have three projects under construction, totaling around 341 units, with another 700+ units in the pipeline. We’re also expanding into value-add multifamily and hotels as part of our growth strategy. Ultimately, our goal is to build a 3,000-unit portfolio.

Juan Luque: That’s an impressive shift and growth. What sets your company apart in the market?

Jeff Wills: One thing that really sets us apart is our focus on designing our projects with the tenant in mind, even as a worst-case scenario. We ensure that our designs are not only appealing to homebuyers but also functional and attractive to potential renters. For example, the high-end townhomes you did the renderings for – while they’re designed for ownership, the attention to detail ensures they’d be highly desirable as rentals if needed. We also have strong partnerships, which help us take our flat plans and turn them into reality – that’s where your team at 3DUS has really helped us visualize the end product.

Juan Luque: Speaking of our work together, how have the 3D renderings and visualizations we provided helped your projects?

Jeff Wills: Your renderings have been a game-changer. You’ve helped us showcase our projects in a way that removes the guesswork for everyone involved – whether it’s end users, buyers, or investors. Most people struggle to visualize the final product, but your work brings it to life. Honestly, the renderings look so close to the finished product that the only difference is knowing which images are actual photos versus renderings. We use your renderings more than any other material in presentations, marketing, and even with planners. They add immense value to what we do.

Juan Luque: There’s sometimes a perception that services like ours are expensive. Have you been able to quantify your return on investment, and do you think it’s worth it?

Jeff Wills: Without a doubt, it’s worth it. Initially, we didn’t budget enough for renderings, but now we’ve increased our budget on every project because we see the value. I’d say it’s some of the best money we spend. For us, it makes more sense to invest in quality renderings that we can show to potential buyers or investors, rather than spending heavily on traditional marketing. We’re targeting large-scale projects with a specific buyer in mind, and the renderings do a great job of helping us close deals.

Juan Luque: What made you choose to work with us over other options?

Jeff Wills: The personal touch. Since day one, communication with your team has been great. You’re always quick to respond, and edits are done efficiently. You understand our needs, even when we have tight deadlines or unique requests. That’s something we haven’t experienced elsewhere. We know we can rely on you to get things done quickly and correctly.

Juan Luque: Would you recommend our services to others, and what kind of company or project do you think we’re a great fit for?

Jeff Wills: Absolutely! I’d recommend 3DUS to any developer. You’d also be a great fit for the real estate brokerage space, especially for higher-end condo projects or spec builders. Really, anyone in construction or real estate, whether residential or commercial, would benefit from your services. Your renderings add so much value to the presentation of a project.

Juan Luque: Thank you, Jeff. It’s great to hear that our work has helped. Lastly, what’s your number one piece of advice for others in the development space?

Jeff Wills: Always do your due diligence. It’s essential to know every aspect of a project inside and out before moving forward.

Juan Luque: And where can people find out more about you and Mize and Sefair Development?

Jeff Wills: You can visit our website at mizeseafair.com

Juan Luque: Thanks again, Jeff, for sharing your insights. This was a fantastic conversation, and we appreciate your time. We’ll send you the final article for review before publishing.

Jeff Wills: Sounds good. Thanks, Juan!

Thank you for reading. Schedule a call to discuss any further projects and get your quotation on the call.