Case Study: VISTA CAY at Shell Point

At 3DUS, we create visual solutions that bring luxury real estate projects to life. For VISTA CAY at Shell Point, we delivered 3D visualizations, virtual reality, and a custom sales app to help senior buyers envision their future homes. The result: 85% of units reserved within two weeks of launch.

Task: Deliver a comprehensive marketing package, including 3D visualization, Virtual Reality (VR), and a Real Estate Sales App for an upscale retirement community.

Challenge: The client required a sophisticated visual communication package for a new series of luxury towers to be developed in ten phases. This upscale product was a new venture for the organization, demanding a fresh strategy to attract high-income buyers.

Originally hired by the interior design team, we quickly integrated with other project teams to develop a comprehensive presentation and, later, a full marketing package.

Solution: We collaborated with architects and interior designers to create a 3D visualization package and a virtual tour app that allowed senior users to navigate the project, simplifying their decision-making process.

We worked seamlessly alongside engineers, architects, and interior designers, coordinating efforts across all teams to ensure the project’s success.

Given that our target audience was primarily seniors, we focused on designing an intuitive 3D tour platform that could be easily navigated by users with limited tech experience.

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Impact: Through the use of advanced technology and enhanced visual communication tools, we significantly boosted sales and engagement, enabling the project to succeed.

The results were outstanding—85% of the units were reserved within just two weeks of launching the app.

“The Vista Cay 3D visualization site has helped Shell Point turn two-dimensional plans into vivid, personalized experiences where future residents can envision the lifestyle they’re investing in, easing their decision-making process.”

Rich Cerrina, Shell Point Creative Director

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