Visualizations by 3DUS

Why Visualizations are so Important

3DUS News   •   June 21, 2021

Show and tell activities are important in any sales and marketing strategy, but showing is the most important because of this: Humans are incredible at remembering pictures. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% (Brain Rules).

Skyview of Brandon Render - Dining room view
Therefore, if you want to create a memorable experience for your customers, you have to offer the perfect picture of what they are getting.
When you offer the right experience paired with great visuals, your audience is certain to remember you.

You already know you have to stand out from your competition to break through the tremendous amount of clutter and noise.

That’s why experience is vital. SEEING IS BELIEVING.


Now that we understand why images are essential in your sales process, let’s look at the importance of quality.

Learning who to partner with for your 3D images is a crucial part of this process. The options for 3D imagery today are enormous so is the quality. We receive emails from freelancers and large production companies offering low-cost visualizations, but there is always a catch. Usually, low-price images are directly associated with lower quality. Remember that your brand depends on how you present it, so lower-quality renderings read as you don’t care much about your presentation and end product or that you aren’t as professional and detail-oriented as your competition. In the end, hiring low-quality renderings from inexperienced overseas studios or companies that mostly care about numbers and the amount of production hours that go into the visualizations is a bad idea.

The value is on the details

A high-quality visualization studio cares about your product and digs deep into narrating a story and building a cohesive image representing your product as its best. The approach is different. These visualization studios, take the time to observe and work your products with the utmost level of focus, with lots of attention to details, the suitable landscape, the correct natural light, the frame composition, the story behind the image, and many other details that are specific to each project.
In the end, the results speak for themselves.


While it may seem like a “good enough” image to you, your potential customers are aware that you’re not using realistic imagery. When you use high-quality CGI, you’re getting more than a hyper-realistic image, though;
  • You’re getting to market quicker than you would if you didn’t have a product to photograph.
  • You’re able to show off your options by revealing the breadth and depth of your entire product line in a much quicker and more cost-effective manner than photography.

  • You’re also getting access to an abundance of collateral that provides the baseline for interactive solutions, AR, VR, and WebGL.

Tools and solutions like these enhance the shopping experiences for your customers, offering them a unique opportunity to build relationships with you and your brand.

Let’s face it, building image quality is essential, be it a photograph, printed collateral, or a digital 3D rendering. Think of those images you see in some low-cost residential offerings…you know who they are. No matter how good the product may be, a home buyer can be turned off solely by the quality of imagery used by the builder.

We know you don’t want to be “that” builder.

Especially now, with the number of builders selling online and social platforms showing many great images, your digital presence is one of, if not the most, important aspects of your business. If the first time a new customer sees your brand is online, that’s their first impression, and it can make or break their interest in your products.


Look for a partner, no just a vendor


When looking for a qualified studio, think the same way as you do with your closest partners working on your project team. You want consistency, reliability, and a solid partner to support your brand.

A team of expert 3D artists and architects on your side also doesn’t just mean there’s an artist to create an image based on loose references. It means a whole team of professionals specialists to tighten up loose ends, meet critical deadlines, and ensure consistency for every single project.

Partnering with visualization experts like 3DUS is more than just receiving assets with a quick turnaround time. We’re focused on ensuring the success of your project from start to finish…that the work is thorough, well-done, and up to your standards. We consult, manage, assess, communicate, and comprehend every last detail of your needs to ensure the best ROI for you.

We’re your partner. And as your partner, your success is our success. We’re not just experts in CGI; we’re experts in your brand, your projects, and your marketing strategies. High-quality imagery is just a bonus!